Are you using Instagram to promote or grow your business? If yes, you should be using 10 most popular hashtags in each of your posts, always. You spend most of your precious time and energy, generating new contents to post on Instagram, you want them to be visible and discoverable to as many enquiring people as possible.
#Hashtags are the only way to make sure that your posts and content reach to the right people. This is one of the most important and easily-executable strategies a person can implement to increase the promotion rate of their business and product to 10x than prior.
Identify the most used hashtags which are related to your business or product, use them to achieve the desired outcome and to get likes on Instagram. This gets the expected Relevance with the targeted audience.
Let me tell you 3 simple ways to use #Hashtags
#. Choose communities on Instagram
Have you seen, Big brands and communities getting the first position in the search bar? Do you think your product will ever be visible on that list? Do you want to get followers on Instagram?
Instagram is a platform which provides equal features to everyone, it all depends on the usability. Take advantage of younger audiences who take interest in brand interaction. You can engage them with quality content and pictures. Use the first ten #Hashtags which are visible on the search list for the promotion of your post in a better way.
GramBoardpro is the best example to consider in today’s date. Users are encouraged to share photos with the hashtag #GoPro and they can take photos with a #GoPro camera.
The user-generated reviews are so powerful that it makes a great sense for the brands to develop an influential library of user-created content. Wondering how? Just by using and creating branded hashtags.
And if you would like to view an example, then GoPro is the best one to consider. Users are encouraged to share photos which are taken with a GoPro camera and the hashtag is used as #GoPro.
# Showcase Your Brand Name And Product, Professionally
As a business promoter on Instagram, you should make it clear to have separate accounts for professional use and private use. Keep a track on your Instagram account while promoting it. Use professional #Hashtags based on your product details and description. Focus to search some famous #Hashtags from the communities on Instagram who have similar business plans and products as you.
You won’t believe that about 27 million users created photos are uploaded with #GoPro hashtag. Have a look.
And when it is becoming such popular then for sure other people will think that this product cannot give a bad experience as this many pics are taken on GoPro and are shared. The branded hashtags work and this is what I was trying to explain you.
#. Choose right communities to spread your brand awareness
What if your brand is not as popular as GoPro? Will Instagram be beneficial for you? If this is the question arising in your mind, then my answer will be Yes. Instagram will be beneficial for you.
And to let you know, the search bar is one of the best things which Instagram poses. As it will allow you to search people according to their interests. And you can use it as a secret weapon to make connections with your targeted audience.
Then the very first thing which you should focus is that what your targeted audience like the most. If you are selling running shoes, then you should search as #runner. And there you can find your targeted audiences.
When you scroll through the hashtags there you can find two types of people.
The first one is will be the influencers who will have large followers count. And when they promote any product then it will inspire his or her followers to buy the same product.
#. Identify the highly used keywords from top posts and use them as your Hashtags.
#Hashtags should be your Best Buddy on Instagram. There is a simple yet great source to get discoverable by other users. Keep your product and business in mind and check for the highly used keywords. While posting the pictures you can use some these Hashtag to reach a wide range of audience.
There are some highly rated keywords used by most of the accounts to promote their brand but it is not necessary that it will help you all the time. If #Hashtags are not helping your promotion strategy, discard them immediately without giving a second thought.
When you make connections with your everyday Instagram users your main aim will be focused to get more followers. For this, you have to like and follow other users. The time, which you will spend showing love to your audience can get back clicks to your website. Trust me it works.
#. Arrange a contest that can create sales and leads
Spreading brand awareness and collecting user-created content is the best, but what if you wish to create sales and leads? Again hashtags can help you in this scenario. You can create sales if you arrange a contest whose entry procedure will lie on your own site.
From the above screenshot, you can observe that Hudson has added a bunch of hashtags which is ok. The post will encourage people to participate to win. And one thing which you should keep in mind that if your contest is something specific then you have to add more specific hashtags.
You will be benefited for sure from such contest if and only if you host it on your own website.
Over to you
Hope I was clear in my words to explain you the same. Share your views on this blog post and don’t forget to follow our blog on Gramboardpro.