Nowadays, social media is an integral part of everyday life. People are spending increasingly more time on Facebook, Instagram or Twitter. Both regular people and business owners want to have an active and productive presence on social media. Sometimes it’s difficult to manage several accounts and do it well. Luckily, though, there are more and more tech tools that can help you automate your social media accounts and keep up with online demands.
Why automate social media?
Especially for online businesses and young entrepreneurs who are looking to grow their brands via social media marketing, automation tools are a lifesaver. That’s because they usually have long lists of things to do and social media tasks are taking up too much of their time.
But by automating some of your social media accounts and their performance, managing your social media strategy becomes easier. There are countless benefits brought about by automation tools. In this article, we will talk about why you should automate your social media and how to do it.
Many businesses worry that if they use social media automation, they might be perceived as inauthentic and bot-like. So they prefer to avoid it. That’s far from the truth, though. If used wisely, and in combination with human interaction, it could help anyone boost their online presence.
Automation done right
Regardless of the social network you use, be it Facebook, Twitter, LinkedIn or Instagram, the most obvious benefit of social media automation is saving time. Automation tools give you the ability to prepare and schedule posts ahead of time, reply to online mentions and comments, manage your social presence effectively and free up lots of hours.
Facebook, for instance, could eat up a lot of your time. But everyone is on Facebook nowadays, so it would be a shame to miss out on such a good opportunity to make your name known.
What you post on social media is important. You have to pay attention to your content, but not everything you put out there needs to be spontaneous. You can prepare content whenever you’ve got a valuable idea. Use scheduling tools to post it throughout the week.
Tools to automate your social media accounts
There are countless tools that can help you automate your social media. Sprout Social is one of the most popular on the market. It will take care of posting on Facebook on your behalf so that you can focus on other creative things.
This automation software provides you with a powerful set of tools to help you manage both your Facebook Pages and Messenger conversations and dynamically engage your audience.
With Sprout Social, you can create, plan and publish Facebook posts with a centralized content calendar. Sprout’s Bot Builder allows users to create and deploy chatbots in just a few minutes, thus enabling them to easily manage social conversations. Additionally, it has a great analytics tool that will give you strategic insights into Facebook data.
Another tool that can help you automate your social media is Later. It works for Facebook and Instagram. This is an amazing tool for those who want to increase their reach on the afore-mentioned social platforms. All you need to do is log in with your username and password. The app allows you to create and upload posts you want to publish in the future, perfect your hashtags, and set a time for publishing. Later allows you to schedule a couple of weeks of content in advance.
Gramboard is a great tool for Instagram users who want to automate some of their tasks on the social platform. It’s an intuitive, easy-to-use tool that allows you to manage all your Instagram accounts in one place. With this automation tool, you will be able to schedule and automate not only Instagram posts, but also likes, comments, follow and unfollow activity.
Additionally, Gramboard is the safest Instagram automation software out there. There is no need to download or install anything as you can use straight from the web on any browser. Once you set it up and input the accounts you want to manage, the service runs in the background. It costs you only $1 per day to try it out.
Social media marketing tools
Usually, businesses that are focused on social media marketing tend to use several platforms at the same time so that they increase their chances of being seen. For them, the most suitable are the automation tools that allow users to manage all their social media accounts in one dashboard.
One of the best such tools is Buffer. It is used by businesses, brands, agencies, and regular people in a bid to drive social media results. With this extensive tool, you can easily schedule your posts across multiple social media platforms using its simple interface.
Moreover, it can also suggest the best time to post. It features comprehensive analytics for those who want to optimize their social media strategy. Even if you post the same content on different platforms, the tool generates separate links to analyze their performance.
Another useful tool to automate your social media is Hootsuite. Many say this is the most complete automation tool available. Users can keep track of various social media channels at once. More precisely, you can connect more than 35 social networks to the dashboard.
Besides automating posts, Hootsuite has great real-time analytics which helps you adapt your strategy on the go. It lets you know when your brand is mentioned so that you can optimize your posts accordingly and decide the best time to publish them. Its advanced search offers lots of features, such as sentiment analysis, location-based search, etc.
The benefits of social media automation are clear and any busy marketers should use it. If you too decide to automate your social media accounts to post your updates at the optimal timings, you will see that using automation is like having the ability to reach out to your audience at the exact times they’ll be listening.
With the above automation tools at hand, you will be able to maximize not only the efficiency of your workflow but also the outcome of your social strategy.