BOO! Halloween is just around the corner. If you are a marketer or an influencer, this is just the perfect time to build your business through Halloween marketing on Instagram. Spook, spellbind, pumpkin-spice everything, and engage your customers more with your brand.

According to the annual survey conducted by Prosper Insights & Analytics of the National Retail Federation – Shoppers say they’re going to spend on Halloween this year an average of $86.27.

Halloween provides you a unique opportunity to showcase your products and services to users. Also, you can introduce different spookish Instagram marketing campaigns. These promotions can help you get new customers knocking on your door.

Let the Halloween spirit take over your Instagram account. You are sure to attract most likes and shares from your obsessed Halloween fans by sharing Halloween-themed photos and videos.


Have fun, get your followers excited and take Halloween branding to the next level!

Here are some marketing ideas you can use on this Halloween to attract users and keep them engaged –

Halloween-ize Your Products


If your company does not sell Halloween stuff, this holiday season you may be scratching your head trying to figure out how to get an income boost. But don’t be afraid! You can join the spirit of Halloween!

Even if your company isn’t spooky, you can still “Halloween-ize” your goods and services. You can also festively model your items on your Instagram feed to bring in customers from Halloween.

Guess what, Halloween is the fourth most highly celebrated holiday. It gets the customers to open their wallets. Don’t miss the opportunities on this Halloween.

You can take the idea from Oreo. They have created an exclusive Halloween cookies edition. On the package you can see that Instead of the white cream, it will have the orange cream. Although the Flavor has not disclosed yet by the company. Also, it will feature the pumpkin on it. Looks so Halloween-ish yet tasty.

Another great example you can get ideas from is Moschino. A fashion brand that recently dwelled out some great Halloween themed collection. People are going crazy over it. Have a look! 

Offer Spooky Discounts and Deals


To provide deals, you don’t always need a reason. One of the best ways to pull in more customers is – add deals to holidays. This Halloween, tempt your customers with some exciting and spooky deals. Advertise in such a way that they are encouraged to take up the offer. Make them feel special.

Offering discounts during holidays is one of the best ways to grab users’ attention. Also, do not forget to promote the deals. Use Instagram stories daily to make users informed about the deals and discounts which you are offering. You should start sending customize DMs informing about the offers to users a month before Halloween. 

You can take the idea from epantofi. One of the largest online stores in Poland. It is specialized in the sale of accessories and footwear. 

Create a Branded Spooky Video.


It’s Halloween, I guess everyone’s entitled to one good scare. ~Sheriff Leigh Brackett, Halloween.

Spooky and mysterious videos are a staple of Halloween. You have the potential to expand your reach if you can create a fun, intriguing series to tell a spooky story about your brand or a particular merchandise (or product line).

You can get an adorable black kitty to play with your brand items, use mad music, and have your favorite worker say stupid jokes about Halloween. You can also hide the products in an old house that might look like ghostly and send different staff to try and find them.

Did you get the idea? Make sure to keep the video short. People do like to watch videos that are small in size and are appealing.

You can take the example from Target. They have shot the nicest and spookiest video and are providing offers such as 50% off on selected costumes thru 10/21 with Target Circle.

Play With Hashtags


Halloween is a big feeling. To double up the engagements on your Instagram posts, Hashtags are one of the terrific and efficient means. Do you know – The interactions are highest when you put 11 or more hashtags on your Instagram posts. 

Hashtags can be used as a call to action or solely as tools for branding. Optimizing your hashtags to use relevant phrases or keywords for your industry and your brand will make it easier for people to find your business. 

Hashtags are the game-changer. It is very crucial to choose the right ones.

Here is the list of the top hashtags that you should use this Halloween – 























You can take the idea from the bubblegumballoons, which is the finest party shop run in the UK by three friends. They are master in decorations through balloons. Also, they have a huge collection of greeting cards, confetti, chair backs, ribbon backdrops and garlands, children’s party packs, and balloons in every size, shape and color you can ever imagine in their online shop.

Halloween Contest


It’s the right time to thrill your customers/users with Halloween contests. There are different ways or patterns which you can follow to launch contests. Some of them are – 

You can take the idea from Fifi & Kiki’s Bath Co. It is basically a company specialized in making bath bombs. They dropped an amazing Halloween COSTUME CONTEST where the winners will be receiving a set of Halloween inspired bath bombs! ? ? ⠀

View this post on Instagram

??COSTUME CONTEST! Winner will receive a set of Halloween inspired bath bombs! ? ? ⠀ ⠀ Details:⠀ ⠀ 1)Starting today until Halloween, take a picture in your halloween costume and post it on your IG.⠀ ⠀ 2)Tag us in your photo⠀ ⠀ 3)Use the tags #fifiandkikisbathco AND #FifiandKikisCostumeContest2019⠀ ⠀ 4)make sure you’re following us on Instagram to qualify⠀ ⠀ 5)Like this post and tag some friends! It’s gonna be a Fifi and Kiki’s Halloween extravaganza! The more the merrier! ⠀ ⠀ ⠀ We will announce the best costume winner on Nov 1st!⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #costumecontest #halloweencostume #halloweencostumecontest #bathbomblover #costume #spookycostumesideas #halloweenfun? #halloweenfun #costumeparty #halloweencontest2019 #bathbombseller #halloweenbathbombs #fundayfriday #friyay #halloween2019 #halloween2019? #halloweencostumesofinstagram #bathbombsfordays #fifiandkikisbathco #fifiandkikiscostumecontest2019 #supportsmallbusinessowners #october31st #spoopy

A post shared by Fifi & Kiki's Bath Co (@fifiandkikisbathco) on

Photo contests

Photo contests are fun. You can ask your Instagram followers to share their selfies, costume photos, Halloween decor, pet photographs, and more. You can then put up all the images in your Instagram gallery. Ask the users to view pictures, share, and vote for the ones they find interesting.

The photo with maximum likes, shares, and comments wins. It is an excellent way to dwell in engagement.

Couple costume Contest

Give a shoutout to all the couples out there. You can organize a contest, especially for couples. You can ask the couples to dress up for Halloween and send you the pictures. You can then put up all the pictures in the Instagram gallery. Ask the users to view pictures, share, and vote for the ones they find appealing or their favorites.

The photo with maximum likes, shares, and comments wins. It is an excellent way to bring in engagement.

Writing contests

It’s an unbreakable tradition to tell scary stories at sleepwalks or around the campfire. Now, in the form of Instagram captions, stories, this ancient tradition still exists online.

With a perfectly tailored hashtag, users share their spooky tales over a series of posts, creating anticipation and attracting attention.

Now you can ask users to build their own Halloween horror story. Invite them to share with a Halloween writing contest their creepiest stories. If you’re not a fan of horror, put your own twist on the theme of Halloween. You might ask followers for their best recipes for Halloween or amusing stories.

Drop DIY content


DIY content is one of the most demanded things today. You should look at your brand base and imagine what scary thing or boo-tiful things you can do with it. Think out of the box and share some unique content on your Instagram. It will be going to work well because people nowadays get easily into holiday fever. They are curious to look out for exclusive things to eat, make, wear, and decorate.

You must use colors that are Halloween-ish. Keeping in your brand identity in your mind, you have to make the mix. Brainstorm your mind and create content that goes well with your brand. Whatever content you create should speak of your brand. Do not go off track. 

Learn how to drop a DIY content from jungle creations. Just look at their Halloween treats which seems to be hauntingly good ?

Halloween Marketing: A Scary Good Time!

The concept behind sharing content and designing Halloween posts is that you can engage as a brand in a discussion in which your community is already engaged in.

Get into the spirit of Halloween and make it so exciting that your customers also want to be involved in the action! With each of these marketing strategies mentioned above, you can have fun while driving your way to new traffic and customers.

Wishing you a spooky, spell-binding, and hair-raising Halloween!

May your jack-o-lantern burn bright all through the night!

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