Instagram has quickly become one of the most powerful marketing tools nowadays. Businesses are using this social media platform as a significant key to success. If you know how to create an adequate Instagram strategy, you will have real chances of rapidly growing your business. In this article, we will talk about this feature and we will specially focus on Instagram accounts that follow back.
One of the most important features of Instagram is the following option. You can follow people and people can follow you. This seems to be the main point if you want your business to be visible and to stay on the top.
How can you turn your followers into customers and how you can grow your business by doing this?
Keep your profile optimized
Instagram does not allow you to add links to your uploads. Make sure that you optimize your profile by adding as many information as possible at the description of your Instagram page. You will obtain maximum reach if, for example, you will add a link that will take your Instagram accounts that follow back to your brand’s webpage.
When you work on optimizing your profile don’t forget about your profile picture, your bio and your link. All these information will make your business visible.
Create a content strategy
Make sure you create a mechanism that will provide consistency to your brand and will raise the engagement.
You can do a research among your competitors to see the type of content they are using. Since they are already in business, you can take many useful tips and tricks from them.
Instagram accounts that follow back might follow you for specific reasons. Maybe they want to know more about your brand or they are interested in your products or services. You may want to maintain their interest and to attract even more followers. Keep in mind that you can do this through a clear content strategy.
Engage with your audience
We can say that this is the most important aspect when speaking about Instagram. Increase the number of your followers and make your way to success.
People are always looking for someone paying attention to their needs and making them feel valued. Engaging with your followers will build trust. If you want to grow your business you need to build trust. In order to build trust, you must engage. These three actions are interdependent.
What content should you share on Instagram?
Think about your followers and what they would like to see. People are not necessarily looking for photos of products. They would like to have instead stunning visual experiences that bring excitement.
GoPro is one of the best examples of creating experience over product. They focus on sharing adventures rather than simple pictures taken by their cameras.
Understanding your audience is another tip when it comes to your uploads. You can do your best, but you will never be able to make everyone happy. This is why you should concentrate on a targeted audience who is really interested in your business. This can also happen with Instagram accounts that follow back. People may stick with you if you provide what they are searching for.
Another type of content you should use is a creative one. The easiest way of doing this is by organizing Instagram contests. You can ask your followers to post genuine brand-related content. As a reward, you can give them your products. Or you can simply upload a photo and ask your followers to tag a friend. Your brand awareness will increase and so will engagement.
How you can keep in touch with Instagram accounts that follow back?
People can follow you back for various reasons. The most common one is because you followed them at some point. It can be like “giving your follow back.”
After they follow you back, they might be interested in your content or not. If they have the smallest interest in your business, they might want to continue following you.
As previously mentioned, people are the most important when it comes to growing a business. And if you have a significant number of followers, including Instagram accounts that follow you back, you need to make sure that you keep those people close.
You can maintain the connection with them manually. This can be time consuming and overwhelming, especially if you have a significant number of followers. Or you can try using one of the automation tools. We will talk next about Gramboard.AI, or about how to grow your Instagram on Autopilot.
Gramboard.AI can be your Instagram assistant. You only need to provide your Instagram credentials and this tool will do the magic for you. The application is web-based, meaning that you do not have to install additional apps in order to make it work.
You just have to customize its settings and the application will run 24/7 in the background for you. You can relax while Gramboard does your job and grows your business.
For people who are following you back, you can auto-post comments, auto-like their content, send them direct messages. You can keep in touch with them with minimum efforts.
You can “command” the application from its dashboard. It’s a user-friendly tool and you can have it for only $9.95 per month.
Having Instagram accounts that follow you back can be essential for your business. It can be a true help if you follow some main guidelines. Remember to always value people around you, even if you only know them virtually. Stay genuine and only upload high-quality content. These actions are the only keys to your success.