Instagram is everywhere. From individuals to large-scale businesses, Instagram is everyone’s favourite. But what makes Instagram so important? Why entrepreneurs and marketers don’t want to fail at it? Instagram has over a billion users and so reaching out the targeted customers through Instagram has become a must.

Though you can find many articles regarding how to get the most out of Instagram for business purposes only a few points are standard in all the pieces. One of the most standard yet essential aspects is to have a hashtag strategy.

Why is Hashtag Strategy is Important? 

Have you ever thought how many pictures and videos have been uploaded on the platform since its inception? Hashtags allow you to classify all the posts based on it. As a result, users find their posts through related hashtags.

Hashtags also allow you to reach a bigger audience. According to research, posts with at least one hashtag receives 12.6% more engagements than the posts without hashtags.

So, whatever purpose is behind using Instagram, for either viewing posts or even reaching the target audience, you need to use hashtags.

But, how to use the hashtags in such a way that you get the most out of it? Not everyone is capable of developing hashtag strategies, so the best solution is to get the right hashtag research tools.

In this article, I will share 7 Best Hashtag Research Tools that can help you create a winning hashtag strategy.

7 Best Instagram Hashtag Research Tools


All Hashtag

All Hashtag was initially launched as a hashtag generator tool, but it has added multiple new features in the platform.

Here is a sneak peek at the features:

  • Hashtag Generator – It allows you to explore hashtags as per your preferences.
  • Hashtag Creator – It helps you to create hashtags.  
  • Top Hashtags – Explore the top and trending hashtags according to your industry.
  • Hashtag Analytics – Analyze your favourite hashtags and explore all the information regarding it.


Hashtagify is one of the most popular Instagram Hashtag Research Tools. It allows you to find and aim the hashtags to analyse and explore all the relevant data. It lets you explore all the trending hashtags, monitor your competitor’s posts and engage with the influencers related to your niche. Hashtagify provides a range of plans from which you can choose.

Hashtag Generator

The Hashtag Generator is an AI-based Hashtag Generation tool. It allows you to discover the trending hashtags on Instagram and also lets you upload pictures or search hashtags with text inputs.

It is available in both free and premium versions. You can choose the one that serves your needs the best.

Photerloo Instagram Hashtag and Keyword Generator

Photerloo is a very powerful Instagram Hashtag Research Tool. It allows you to upload your photo to various social media channels and photography websites. It is based on machine learning and can help you find out the best keywords after analysing your pictures.

It is straightforward to use and provides an excellent user experience. It offers suggestions based on your choices like the level of popularity, industry, etc.

Instavast Hashtag Generator

Instavast is an all in one hashtag research tool, working as a beta version. It allows you to find the best hashtags that can help you reach your audience based on your industry. Apart from hashtag research, it is also an automation tool. With Instavast, you can also automate liking, commenting, direct messaging, etc. in no time.


Based on real-time hashtag engagements, Ritetag gives instant hashtag suggestions for the photo or video. It also comes as a chrome extension that makes the whole process a lot easier. Here are the features of Ritetag:

  1. Instant hashtag suggestions for your post based on real-time engagement.
  2. Hashtag stats with all necessary details.
  3. You can also save the analytical data and keep it for future purposes. You can even compare the details of any two posts.

It is a paid tool and has some offerings for the clients as per their needs, but you can also try the trial version to understand the platform and how it works.

Seek Metrics

Seek Metrics is a free Instagram Hashtag Research Tool with a simple and easy to use interface. It allows you to search the best hashtags by entering a related term. It does provide a bunch of highly related hashtags but can also list some useless ones. With Seek Metrics, anyone can find the best-related hashtags and reach the bigger audience in no time.

Once you have found the best hashtags related to your post, you get a chance to promote your posts as much as possible. But not just a hashtag strategy is essential to create a winning Instagram strategy, but there are a few more critical tools.

Social Media Marketing Tools

Hashtag research tools are a small part of a social media marketing strategy. Based on specific needs there are plenty of useful social media marketing tools available.

Automation Tools

When it comes to automating Instagram, you need to be very cautious about choosing the right tool as Instagram is not a big fan of automation bots. GramBoard is an all in one Instagram Automation tool and can help you automate all the Instagram activities without messing with Instagram’s rules or losing your authenticity.

Once you connect all the dots and manage to get the best tools, you get on the path to making your strategy win.


Instagram is the perfect platform for any marketing strategy in today’s world. All you need is to be a little smarter than your competitors and get the sharpest tools.

Find the best tools related to your industry, stay active as much as possible, build an audience over Instagram and turn them into potential leads.

But to find the best tools, try all one by one and then select the best one as per your needs.

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